Crafted Click: Empowering Landscapers with Web Design, Local SEO, and Smart Automation
Crafted Click: Empowering Landscapers with Web Design, Local SEO, and Smart Automation
Mission
Crafted Click was created to help landscapers and green-industry businesses grow faster and easier. Many small business owners struggle with marketing and don’t have time to figure it all out. Our goal is to take that stress away.
Founder McRae M. Voll believes every local business deserves tools that help them get found online, attract more customers, and build real confidence in their growth.
Using smart technology, great website design, and proven local SEO strategies, Crafted Click helps landscapers show up higher on Google, get more leads, and turn visitors into happy customers.
Capabilities
1. Web Design for Landscapers
Crafted Click builds modern, high-performing websites that not only look professional but convert visitors into leads. Every site is custom-built for landscapers, hardscapers, and green-industry specialists — complete with optimized service pages, mobile-friendly layouts, and persuasive calls-to-action.
A study from Stanford University’s Web Credibility Research found that professionally designed websites can increase conversion rates by up to 400 percent — a principle deeply embedded in Crafted Click’s design philosophy.
👉 Related Reading: Here Are 5 Quick Wins to Boost Your Landscaping Business on Google in Under 30 Minutes – With AI
2. Local SEO
With more customers turning to Google, Maps, and voice assistants for local services, visibility is everything. Crafted Click’s Local SEO services include:
Google Business Profile (GBP) verification and optimization
In-depth keyword research for local search terms
On-page and off-page SEO implementation
Local citation building
High-quality backlink acquisition
Continuous analytics and ROI tracking
These strategies ensure landscapers appear at the top of search results when customers look for services like lakeshore restoration or rip rap installation.
💡 Want to learn more? Check out these related guides:
3. Business Automation Software
Beyond marketing, Crafted Click helps streamline business operations. Its automation software combines a CRM, unified inbox, text messaging, invoicing, and review requests into a single easy-to-use platform. Landscapers can manage leads, collect payments, respond to inquiries, and monitor reviews — all from one dashboard.
The platform integrates with leading third-party applications, allowing seamless communication and workflow automation that saves time and improves client satisfaction.
Case Study: Brainerd Boulders — From Invisible to In-Demand in 60 Days
Timeframe: March–May 2025
Location: Brainerd, Minnesota
Industry: Shoreline Restoration, Rip Rap, Boulder Walls, Landscaping
When Brainerd Boulders partnered with Crafted Click, the company had no website, an unverified Google Business Profile, and zero local visibility. Within 60 days, their online presence transformed completely.
Challenges Before Partnership
No official website or tracking tools
Unverified GBP with no engagement
No SEO, blog content, or backlinks
Dependent solely on word-of-mouth referrals
What Crafted Click Did
Designed and launched a conversion-focused website with 26+ optimized pages
Verified and enhanced their GBP with branded photos, posts, and service listings
Conducted local keyword mapping for “shoreline restoration,” “rip rap,” and “boulder walls”
Implemented monthly blogging, GBP updates, and entity-based backlinking
Integrated automation tools to manage leads and reviews
Results in 60 Days
96 website visits directly from Google Business Profile
+324 percent increase in GBP interactions (Jan–May 2025)
1,929 total GBP views, with 79 percent from Google Search
Top-ranking keywords: landscaping brainerd mn, rip rap installation brainerd
Steady stream of inbound phone calls and qualified leads
Client Testimonial — Cary, Owner of Brainerd Boulders:
“This is our busiest year yet — the marketing is working.”
Crafted Click continues to support Brainerd Boulders with weekly GBP posts, ongoing SEO, and expansion into nearby cities such as Aitkin, Baxter, and Crosslake.
🧱 Read the full success story: Case Study – How Brainerd Boulders Started Getting Consistent Leads in Just 60 Days
Results and Research
Crafted Click’s campaigns are grounded in data. Drawing on insights from Stanford’s Web Credibility Research and proprietary local SEO analytics, the company continually refines strategies that improve visibility, engagement, and conversion rates.
Results from client campaigns consistently show:
200–400 percent higher conversion potential with professional web design
300 percent + improvement in local search engagement within two months
Sustainable lead flow driven by content and automation
Leadership
McRae M. Voll, Founder and CEO, is a marketing strategist dedicated to helping small businesses thrive through smart technology. His approach blends creativity with data-driven precision, empowering local service providers to transition from inconsistent referrals to scalable, predictable growth.
"At Crafted Click, we believe growth shouldn’t depend on luck or word of mouth. Our mission is to help business owners build predictable systems that attract customers, create momentum, and free up their time to focus on what truly matters." — McRae M. Voll
Testimonials
Crafted Click’s clients highlight consistent success with the platform:
Busier seasons, more calls, and steady lead pipelines after implementing Crafted Click’s SEO.
Owners describe the software as “the easiest way to manage leads and customers without wasting time on manual marketing tasks.”
Events and Engagement
Crafted Click hosts regular Website + Audit Review Calls, a 45-minute demo session for local business owners to assess SEO health and receive personalized growth recommendations. These sessions provide a comprehensive look at how Crafted Click can help clients rank higher and generate measurable ROI.
Conclusion
Crafted Click stands out as a transformative partner for landscapers and local service businesses looking to dominate local search results, convert visitors into paying clients, and streamline operations.
By combining conversion-optimized web design, proven SEO frameworks, and business automation tools, the company delivers consistent, measurable growth.
If your business is ready to move beyond referrals and start attracting high-intent buyers searching for your services right now — Crafted Click offers a proven path to long-term success.
Contact Crafted Click
📞 +1 (320) 431-3662
📧 [email protected]
🌐 www.crafted-click.com
