5 Quick Wins to Boost Your Landscaping Business on Google
Here are 5 Quick Wins to Boost Your Landscaping Business on Google (In Under 30 Minutes with AI)
The average landscaping job in the U.S. is worth $3,648 (Angi).
Now think about this 👇
In just 30 minutes — about the time it takes to grab a cold drink, kick your boots off, and put your “marketing hat” on — you can make updates to your Google Business Profile that could easily land you your next $3,648 job.
Most landscapers overlook these basics, but they make a huge difference in how you show up when customers search for the landscaping services you provide in your specific search area.
And here’s the best part:
you don’t have to do it all manually. With the help of AI tools like ChatGPT, and Google Gemini you can shortcut the process and get it done fast.
Let’s break it down step by step.
How to Access Your Google Business Profile (GBP)
Go to 👉 business.google.com
Log in with the Gmail tied to your business.
(Note, if you have multiple email addresses, it has to be an "@gmail.com" account since this is Google).
From the dashboard you can:
Edit categories & services
Add service areas (cities)
Upload photos & your logo
Update hours & special hours
Collect & respond to reviews
⚡ Pro Tip: If you search for your business on Google Maps and see “Own this business?”, your profile is unclaimed.
You’ll need to claim it first before making edits.
Here’s a step-by-step guide 👉 How to Claim Your GBP and Start Ranking in the Local Map Pack.
1. Optimize Your Google Business Profile Categories
Your primary category should be your top money-maker (e.g., “Tree Service”).
Add secondary categories (Landscaper, Landscape Design, Firewood Supplier, Retaining Wall Supplier, etc.)
💡 AI Prompt to Use (ChatGPT or Gemini):
“I own a landscaping company that offers [list your services]. Suggest the best Google Business Profile primary category and 5–10 secondary categories I should select to maximize local SEO visibility and attract high-value jobs that are relevant to my service offerings.”
🔗 Want more? Check out Our Guide to GBP Categories for Landscapers. (coming soon).
👉 Stat: 68% of consumers won’t consider a business with an incomplete GBP (BrightLocal).
2. Add Your Service Area (Up to 20 Cities)
Google lets you add up to 20 service areas. So why not add them all?
Focus on towns nearest your business address — because proximity is the #1 ranking factor in the Local Map Pack (Moz).
👉 Stat: 46% of all Google searches have local intent (Google).
💡 AI Prompt to Use:
“My landscaping business is located at [insert full business address]. Identify the 20 closest towns or cities I should add as service areas in my Google Business Profile. Prioritize proximity first, but also consider SEO best practices for local service businesses, and the best markets to target in my area.”
🔗 Related read: Why Proximity Beats Everything in Local SEO. (Coming soon).
3. Upload Photos, Logos, and Before/After Shots
Add at least 10 photos:
Jobs you’ve completed
Your crew in action
Equipment and trucks (branded if possible)
Before/after transformations
Don’t forget to upload your logo. Keep it fresh by posting seasonal updates (spring cleanups, fall leaf removal, winter plowing).
👉 Stat: Businesses with photos on GBP get 42% more direction requests and 35% more website clicks (Google).
💡 AI Prompt to Use:
“Give me a list of 15 photo ideas to upload to my Google Business Profile as a landscaping company that offers [list your services]. Include seasonal examples and before/after transformations that would build trust with homeowners.”
4. Keep Hours & Special Hours Updated
Post your regular business hours. Use “special hours” for holidays, weather closures, or seasonal changes (e.g., snow plowing in winter).
👉 Stat: 50% of customers say wrong hours make them less likely to hire a business (Uberall).
💡 AI Prompt to Use:
“Help me create a professional Google Business Profile hours schedule for a landscaping company. Our regular hours are [insert regular hours]. We also offer [seasonal services, e.g., snow plowing or spring cleanup]. Suggest how I should structure both my normal and special hours for better customer trust and SEO.”
5. Collect & Respond to Reviews
Reviews are gold. They build trust with homeowners and are a core Google ranking factor.
Here’s how to make it easy:
In your GBP dashboard, click “Get more reviews.”
Copy the direct Google review link it generates.
Text or email this link to customers → one click, they’re leaving a 5-star review.
👉 Stat: Reviews are the #2 local ranking factor after proximity (Moz).
👉 Bonus: 87% of consumers read reviews before choosing a local business (BrightLocal).
⚡ Pro Tip: Incentivize reviews with something small but meaningful. Example:
“Hey [Name], We appreciate you supporting local small business. For every 5-star review we receive, we’ll donate $5 to [local cause], or enter you into a monthly drawing for a $50 Home Depot gift card.”
💡 AI Prompt to Use (ChatGPT/Gemini):
“Write 3 professional yet friendly review request messages I can send to landscaping clients. Each should include a clickable link placeholder [insert Google review link] and highlight how much reviews help local businesses. Make them short, personal, and polite.”
💡 AI Prompt for Review Replies:
“Write 3 friendly review responses I can post as a landscaping company. Each should mention the service performed ([insert service]) and the city ([insert city]) to improve local SEO.”
🎤 Bonus Tool: Use Otter.ai to transcribe customer feedback into polished reviews or testimonials you can reuse on your website and social media.
🔗 Deep dive: How Reviews Boost Landscaping SEO Rankings. (Coming soon)
Just 30 Minutes Can Make a HUGE Impact
In just 30 minutes, you can:
✅ Set your categories
✅ Add up to 20 nearby cities
✅ Upload photos & logo
✅ Update your hours
✅ Send out review links + reply with SEO power
These aren’t hacks — they’re the exact ranking factors Google uses to decide who shows up in the Local Map Pack.
Do this today, and tomorrow you’ll already be more visible, more trusted, and closer to winning the jobs you want.
If you got those 5 knocked out and want to level up even more, try these next:
👉 5 Advanced Google Business Profile Tips
🚀 Want Results Like This? Take the Next Step (Free Marketing Audit)
Crafted Click helps landscapers and local home service businesses create consistent lead pipelines using smart websites, automation, AI and local SEO.
If you want to see exactly where your landscaping business stands right now — and uncover the quickest ways to get more high-value jobs from Google — start with our Free Marketing Audit below.
The audit scans your online presence (Google Business Profile, SEO signals, reviews, and more) and gives you a clear scorecard of what’s working and what’s holding you back.
👉 Once you run your audit, you’ll also have the option to book a free audit review call.
On that call, we’ll:
Walk through your audit results
Highlight 2–3 quick wins you can implement right away
Show you how to build a repeatable system for capturing leads online
No fluff, no pressure — just a clear plan to grow your landscaping business smarter.
📅 Book Your Free Audit Review Call Today
