Case Study: How Brainerd Boulders Started Getting Consistent Leads in Just 60 Days
Case Study: How Brainerd Boulders Started Getting Consistent Leads in Less than 60 Days
Timeframe: March 2025 – May 2025
Location: Brainerd, MN
Industry: Shoreline Restoration, Rip Rap, Boulder Walls, Some Landscaping & Hardscaping
🎥 Client Testimonial (Watch First)
Hear from Cary, owner of Brainerd Boulders, on how Crafted Click helped him start generating real leads in just 60 days.
1. Overview
Brainerd Boulders is a shoreline restoration and hardscaping company serving the Brainerd Lakes Area. Despite being recognized as an award winning landscaper in the Area, before working with Crafted Click:
They had no website
An unverified Google Business Profile
Virtually zero visibility online
In just 60 days, Cary started receiving real phone calls, increased visibility, and consistent website traffic — all built on a foundation of local SEO and strategic content.
All three crews are busy as can be... "This is our busiest year yet, the marketing is working" - Cary
Goals:
Show up when local customers search on Google
Get more phone calls and web inquiries from serious buyers
Build a system that brings in steady jobs without relying on word of mouth
2. Before Working With Us
Before partnering with Crafted Click:
❌ No website — only a Facebook page
❌ Unverified Google Business Profile
❌ 0 tracked keywords
❌ 0 monthly GBP impressions
❌ No SEO or content strategy
They were practically invisible to in-market customers actively searching for services like "shoreline restoration Brainerd."
3. What We Did
🌐 Website Revamp (Click Here)
Built a smart, conversion-focused website from the ground up:
Integrated with a mobile app to help manage the entire lead journey — from initial estimate through job completion and automated review request
Created 26+ optimized pages targeting services + locations
📍 Google Business Profile Optimization
Verified and optimized GBP
Updated categories, branding, and photos
Posted weekly updates + FAQs to show activity
Created GBP Products linking to key SEO pages
📈 Local SEO & Content Strategy
Conducted local keyword mapping (shoreline restoration, rip rap, boulder walls. etc.)
Published monthly blog content targeting long-tail and seasonal keywords
Acquired high-authority backlinks through:
Press release distribution (coming soon)
Business citations
Cloud stack entity building
4. The Results:
💻 Website Clicks from GBP
Jan: 0
Feb: 0
Mar: 0
April: 30
May: 66
→ 96 total website visits from local search — all starting the moment we launched the site and verified GBP.
📊 GBP Interactions
Jan: 0
Feb: 2 (me)
Mar: 1 (me)
Apr: 34
May: 69
→ 106 total interactions (+324% YoY)
📍 GBP Views (Jan–May 2025)
Total views: 1,929
57% on Google Search (mobile)
22% on Google Search (desktop)
Top search terms:
"landscaping brainerd mn"
"best lakeshore landscaping brainerd minnesota"
"rip rap installation brainerd"
📸 Visual Proof
🌍 Local Heatmap Rankings
Before & After Local Map Rankings:
💬 What Cary Said
5. What’s Next (Ongoing Work)
Cary's business is just getting started — and from here, the sky’s the limit. Here’s how we’re continuing to build momentum and scale growth:
Weekly GBP posts, photos, and FAQs
Monthly blog content targeting high-intent and seasonal keywords
Continuous link building via press releases, citations, and cloud stacks
Ongoing Search Atlas rank tracking and heatmap monitoring
Expansion into nearby cities: Aitkin, Baxter, Crosslake
Press release announcements to drive branded visibility and authority
Deeper onboarding into the Crafted Click mobile app to centralize data and automate repetitive tasks like review requests, quote follow-ups, and lead tracking
🚀 Want Results Like This?
Crafted Click helps landscapers and local home service businesses create consistent lead pipelines using smart websites and local SEO.
We only onboard a limited number of new clients each month to ensure we deliver top-tier support and meaningful ROI. If you're a good fit, we'll handle everything from web design to automation — so you can focus on growing your business.
📅 Spots are limited — Book a demo today.. If you’re tired of relying on referrals and ready to capture buyers searching for your services right now — let’s talk.
