Case Study: How Brainerd Boulders Started Getting Consistent Leads in Just 60 Days

Case Study: How Brainerd Boulders Started Getting Consistent Leads in Less than 60 Days

Timeframe: March 2025 – May 2025
Location: Brainerd, MN
Industry: Shoreline Restoration, Rip Rap, Boulder Walls, Some Landscaping & Hardscaping

🎥 Client Testimonial (Watch First)

Hear from Cary, owner of Brainerd Boulders, on how Crafted Click helped him start generating real leads in just 60 days.

1. Overview

Brainerd Boulders is a shoreline restoration and hardscaping company serving the Brainerd Lakes Area. Despite being recognized as an award winning landscaper in the Area, before working with Crafted Click:

• They had no website

• An unverified Google Business Profile

• Virtually zero visibility online

In just 60 days, Cary started receiving real phone calls, increased visibility, and consistent website traffic — all built on a foundation of local SEO and strategic content.

All three crews are busy as can be... "This is our busiest year yet, the marketing is working" - Cary

Goals:

• Show up when local customers search on Google

• Get more phone calls and web inquiries from serious buyers

• Build a system that brings in steady jobs without relying on word of mouth

2. Before Working With Us

Before partnering with Crafted Click:

• ❌ No website — only a Facebook page

• ❌ Unverified Google Business Profile

• ❌ 0 tracked keywords

• ❌ 0 monthly GBP impressions

• ❌ No SEO or content strategy

They were practically invisible to in-market customers actively searching for services like "shoreline restoration Brainerd."

3. What We Did

🌐 Website Revamp (Click Here)

• Built a smart, conversion-focused website from the ground up:

• Integrated with a mobile app to help manage the entire lead journey — from initial estimate through job completion and automated review request

• Created 26+ optimized pages targeting services + locations

📍 Google Business Profile Optimization

• Verified and optimized GBP

• Updated categories, branding, and photos

• Posted weekly updates + FAQs to show activity

• Created GBP Products linking to key SEO pages

📈 Local SEO & Content Strategy

• Conducted local keyword mapping (shoreline restoration, rip rap, boulder walls. etc.)

• Published monthly blog content targeting long-tail and seasonal keywords

• Acquired high-authority backlinks through:

  • Press release distribution (coming soon)

  • Business citations

  • Cloud stack entity building

4. The Results:

💻 Website Clicks from GBP

• Jan: 0

• Feb: 0

• Mar: 0

• April: 30

• May: 66
  → 96 total website visits from local search — all starting the moment we launched the site and verified GBP.

  

📊 GBP Interactions

• Jan: 0

• Feb: 2 (me)

• Mar: 1 (me)

• Apr: 34

• May: 69
  → 106 total interactions (+324% YoY)

  

📍 GBP Views (Jan–May 2025)

• Total views: 1,929

• 57% on Google Search (mobile)

• 22% on Google Search (desktop)

Top search terms:

• "landscaping brainerd mn"

• "best lakeshore landscaping brainerd minnesota"

• "rip rap installation brainerd"

📸 Visual Proof

🌍 Local Heatmap Rankings

Before & After Local Map Rankings:

💬 What Cary Said

5. What’s Next (Ongoing Work)

Cary's business is just getting started — and from here, the sky’s the limit. Here’s how we’re continuing to build momentum and scale growth:

• Weekly GBP posts, photos, and FAQs

• Monthly blog content targeting high-intent and seasonal keywords

• Continuous link building via press releases, citations, and cloud stacks

• Ongoing Search Atlas rank tracking and heatmap monitoring

• Expansion into nearby cities: Aitkin, Baxter, Crosslake

• Press release announcements to drive branded visibility and authority

• Deeper onboarding into the Crafted Click mobile app to centralize data and automate repetitive tasks like review requests, quote follow-ups, and lead tracking

🚀 Want Results Like This?

Crafted Click helps landscapers and local home service businesses create consistent lead pipelines using smart websites and local SEO.

We only onboard a limited number of new clients each month to ensure we deliver top-tier support and meaningful ROI. If you're a good fit, we'll handle everything from web design to automation — so you can focus on growing your business.

📅 Spots are limited — Book a demo today.. If you’re tired of relying on referrals and ready to capture buyers searching for your services right now — let’s talk.